My highest profile project has probably been my role as the social media manager for The FIFTY Project. I support legendary free skier Cody Townsend by developing and executing on effective social media strategy. The FIFTY has been at the center of an explosion of popularity for backcountry snow sports over the last 5 years.
The results speak for themselves with over 130% growth in my first 18 months at the helm. I prioritize a strategy that takes into account analytics and seeks to grow through authentic community building and storytelling.
This role has become the foundation of how I see myself as a creative. Whatever medium I’m working in – photography, video, design or BHTS marketing – I always prioritize community and storytelling.
CTAs are great but they’re empty if they don’t have something to stand on. If you just want exposure why not pay for Google ads? The point of social media is to build ethos, not just gain exposure.
Authentic storytelling builds community and creates value outside of what a brand has to sell. That value eventually will drive sales and deliver ROI – but creating the value first is essential. As a creative professional I see my role to be integral with the storytelling and community creation process.
A Little More
About Me...
Locals of Chaffee County might recognize my work with the Buena Vista Public Library. I design posters, manage their email campaign, and spearhead community outreach.
The current library brand is entirely of my design. In 2023 I helped the library reinvent itself in preparation for construction of a second floor. The new logo, color scheme, and brand guidelines are all my work.
My work is clean and approachable, which elevates the library’s visual presence in our community above other public marketing efforts in Buena Vista. The current print motifs, feel and mood of BVPL is all based on my branding guidelines.
Aside from my 9-5 roles I’ve worked with various studios and companies on a 1099 freelance basis. I handle everything from social media analytics to logo rebranding to email marketing to event photography.
Trout Unlimited, Sun & Sol, Out Of Collective, Fountain Park, and Wilderness Exchange are all past or current creative partners of mine.
I am a seasoned event, landscape and action photographer. I apply my same storytelling ethos to my photography.
Versatile, Creative, & Professional
Aside from my 9-5 roles I’ve worked with various studios and companies on a 1099 freelance basis. I handle everything from social media analytics to logo rebranding to email marketing to event photography.
Trout Unlimited, Sun & Sol, Out Of Collective, Fountain Park, and Wilderness Exchange are all past or current creative partners of mine.
I am a seasoned event, landscape and action photographer. I apply my same storytelling ethos to my photography.
In The Wild
Of course, I get outside as well. I’ve been privileged to spend a lot of my professional career working in the outdoor industry.
In the summer and fall when I am not behind a screen, you’ll find me on the river and biking the trails around Buena Vista. In the winter and spring you’ll find me up skiing the high peaks of the Sawatch and Gore Ranges.
I took the name of my studio from this seasonal approach to connecting with the mountains – “Cutts” for the native cutthroat trout in Colorado’s high lakes and “Couloirs” for the steep snow filled gullies I enjoy skiing in the spring.
Contact
Think we could work together? Questions about my rates or about a project? Drop me a line!
I make sure my clients receive a hands on approach with solutions catered to their specific design problems. You can contact me via email Cuttsandcouloiurs@gmail.com