Ultimately a public library is a product of the community in which it exists. The 2024 theme “Adventure Begins At Your Library” was perfectly suited to the patrons of Chaffee County.
The illustrations, reading logs and educational nature of material all display my great pride in being a Chaffee County resident. Locals will be excited to see venues and adventures they recognize. Visitors will become educated on the Buena Vista area by participating in the summer reading program.
Not only do these solutions effectively stay within the new library brand, but they strengthen the unique personality of the small town library.
They position the library as an educational institution with an expertise on the local area. It’s a great example of how the brand guidelines I developed are to be implemented. I couldn’t have been happier to see how this project came together.